About Us

Nicholas and Joanna met in 2014 when Joanna was engaged to be the doula for Nicholas’s Gestational Carrier. After Nicholas’s son was born and before Nicholas returned to the United Kingdom (UK), Joanna provided him with the core support which was vital ensuring Nicholas looked after himself making sure his mental and physical wellbeing was supported as well as offering all the key skills to be able to manage the new baby’s needs. To Nicholas being a new single father this was invaluable.

On returning to the UK Nicholas and Joanna spoke regularly, they both were running their own very successful company’s in Europe and California and identified there was a missing element in the market for Intended Parent Surrogate matching and full circle support. The current agency approach is often clinical, impersonal and not supportive enough to all the parties involved. With extensive research with the help of their industry partners and Parents / Surrogates that had gone through the surrogacy process the feedback was clear the market had to evolve. With that Hello World Surrogacy was born.

The Leadership Team

At Hello World Surrogacy, we are made up of a large team of highly skilled motivated people located in both Europe and USA, who strive to support and help create Families. Our Support Navigators who support each Intended Parent(s) all they way through the process are invaluable to us as they are there every step of the way.

Hello World Surrogacy has outstanding, talented, skilled partners from IVF Specialists, Attorneys, Psychologist’s, OB-GYN’s, Hospitals, Egg and Sperm donation Specialists to Insurance experts

Nicholas Rodwell, CEO & Founder

Nicholas is an Industry Leader in Single Parent Surrogacy with a background in Corporate Finance, Investment Banking and Psychological Support. Nicholas became a father via Gestational Surrogacy in 2014. He is a singe father and took the major step of having a baby alone, navigating the cross boarder / country obstacles of having a baby in the USA via a US Surrogate and bringing his son home to the UK.   Nicholas is based in U.K. Nicholas is the Europe Regional Head of Hello World Surrogacy.


Joanna Boles Whitlow, CEO & Founder

Joanna has been a professional birth and postpartum doula since 2004. She has also worked as a childbirth educator and lactation consultant serving over 1,000 families including working with intended parents and gestational carriers in a support capacity.  Joanna is the executive director and founder of About Families a nonprofit organization in the Palm Springs, CA area. She is also co-founder of For Moms and Babies which provides pregnancy, birth, postpartum, breastfeeding support and education. Most importantly, Joanna is the proud mother of four sons.  She is based in the Palm Springs area of California and is the US Regional Head of Hello World Surrogacy.